About Tapestry

A Welcome Letter

Greetings from Tapestry Productions Inc!

Many visitors to this website will fall into one of a few categories... those individual consumers and organizations that have worked with us extensively and those whose visit to our site will be their first exposure to what we do. Either way, we encourage you to look through our site. For consumers, all of our products are featured here and are available for direct purchase from this website; plus you'll find a ton of information about your favorite author, artist, book or painting. For Publishers or our corporate visitors, we invite you to read below how we started and then contact us for more information and to find out how our expertise and images can help you to make an impact on your customers or demographic.

In 2003, TPI was formed to bring the methodologies and strategies of aggressive marketing into partnership with Christ-centered Fine Art. The goal was to help authors and artists creatively reach 100% of their target market and do so in a manner that generated strong sales and allowed the message of Christ to shine through the highest quality products. As this journey began with the famed commercial illustrator turned Christian artist, Ron DiCianni, we began to look for new methods and innovations to ensure that each artist and author received the highest exposure.

Our initial product line began with Fine Art Reproductions of Ron DiCianni’s work. That line quickly expanded to include derivative products of his works and then the inclusion of products by other artists. We quickly realized that simply marketing these products was not enough. In many cases, dramatically increasing sales figures required the effort of a team of people working to maximize a product’s presence in a variety of area thus helping to create ‘sell-thru’ in the consumer market. The result was an expanding web of partnerships and internal divisions to ensure that Tapestry Productions could address every need.

One of the core advantages of Tapestry Productions Inc, is the ability to take an idea from conception all the way through to production and completion. The journey begins with our Product Innovation Group who helps turn an idea or design into finished saleable product. Our Marketing Team works to ensure that each product has the highest exposure in all appropriate markets. By offering support and publicity components, no product is simply ‘put on the shelf’ and ‘sell-thru’ becomes a collaborative partnership between the artist, consumer, sales outlet and our team. As we grew, we sought to take in other talented artists and products as well. While working with those artists in late 2003, TPI became aware of several talented individuals who lacked capable representation in the publishing arena. Thus was born Tapestry Talent Management. In early 2004, we discovered that several of our products are used by churches, schools, missions organizations and ministry groups for fundraising and ministry uses. Instead of treating those accounts like retail customers, we established a division that seeks to interface directly with those venues to maximize the impact our products could have in unique non-retail settings. These "corporate" divisions within Tapestry work with publishers, licensees and ministries to use our images and creative solutions to make an impact in their core markets or to help introduce their brand to new markets.

Our newest division is Tapestry Direct and is under the leadership of a longtime veteran of bringing our artists' work into the lives of the consumer. This division aims to help Christians bring Christ-centered product into their homes in a fashionable and powerful way.

By God’s grace, TPI has enjoyed speedy success. Our customer base extends from individuals, retail stores, ministries and to industry giants such as Sam’s Club™ and Wal-Mart™. The goal has always been to maximize the sales and message of each product, and we’re committed to anything that will help achieve that goal. Please look our website to help you understand what we can do for you. If there is something that you need and is not mentioned, Let Us Know! .

Sincerely,

The Entire Tapestry Productions Team